
Get the weekly briefing on making it easy to move decisions that matter.
Not easy to dismiss. Not easy to ignore. Not easy to choose the old way over the new one.That's true whether you're trying to get in the room, run what happens inside it, or change what institutions do after you leave.Decisions happen on three levels. Start where you are.
Individual → Interpersonal → Institutional
INDIVIDUAL
If people don't immediately get what you do and why it matters, you're not in the room where decisions happen.Make it Land gives you positioning that lands in seconds.
INTERPERSONAL
Agreement is easy. It costs nothing in the moment.This masterclass teaches you to read what's actually happening in a room — and make it easier for people to move than to stall.
INSTITUTIONAL
Most standards fail not because they're wrong — but because no one made adoption easier than the status quo.I work with coalitions and institutions to design that pathway: who must move, what must change, and how the new practice becomes the default.
Direct strategic support for senior leaders.Limited availability.
I've spent my career on one problem: why good ideas don't move — and how to fix that.As CEO of Community Health Impact Coalition, I've aligned 100+ organizations to embed community health workers into national health systems across 60 countries. Not through persuasion. Through design.Run the Room is where I teach those mechanics — from making your own value legible, to running rooms that produce real decisions, to architecting institutional adoption at scale.If it's not moving, we haven't made it easy enough yet.

Featured in The New York Times, TIME, The Lancet, and Foreign Policy.